Project Pack

Reimagining the Pet Experience in the City

Project Pack is an all in one destination designed to address the challenges urban dog owners face by integrating dog parks with the convenience of running errands. Designed for dog owners with a fast-paced lifestyle, this 38,000 sq. ft. space features thoughtfully curated dog parks, scent enrichment zones, retail shops, and everyday amenities for both humans and dogs. It’s a second home, a space where dogs are truly welcome indoors, offering community and convenience right in the heart of the city.

    • Illustrator

    • Photoshop

    • Sketchup

    • Twinmotion

    • Indeisgn

    • Conducted research on urban dog owners to understand challenges, lifestyle needs, and trends.

    • Designed a brand identity system including wayfinding and logos.

    • Created renderings to visualize key spaces including dog parks, retail, enrichment zones, and convenience.

    • Built a physical model highlighting materiality and interactivity (scent enrichment experience).

    • Designed final graphics for large-scale and vinyl printing; printed and applied vinyl on plexiglass.

    • Sourced materials including plants, spices, wood, acrylic, and vinyl for physical builds.

    • Built an interactive scent activity and arranged faux plants to match natural renderings.

    • Prepared CNC files and used woodshop tools (bandsaw, drills, staple guns, stains, etc.) for woodworking, including sawing, sanding, gluing, and precise cutting.

    • Assembled components using screwing and drilling techniques; installed light fixtures and cut printed materials for final installation